But the game did not go as-is, it was adapted into Peggle Extreme, full homages to core games like Half-Life that appealed to the enthusiast side of the business. The game got a big assist with the placement of its unicorn-themed game Peggle on the Steam distribution network. Zombies the kind of crossover success the casual game segment has been looking for. Zombies, is getting far more universal attention and positive endorsements at launch than any of the company’s previous titles. But it’s a fact that PopCap’s May 2009 release, Plants vs. Perhaps the success of the more mainstream Wii helped change perceptions around the industry. Only a few years ago such success would have meant little in traditional video game circles where discussion is shaped by core franchises such as Grand Theft Auto, Halo and Metal Gear Solid. Not only has the company thrived online, it’s has successfully taken its top-tier titles such as Bejeweled to PCs, Macs and iPhones. PopCap Games has one of the best track records in the casual side of the business.
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